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Charles Nicholls

SAP
In his role as SVP of Product Strategy SAP Hybris, Charles is
responsible for driving the strategy for the embedded commerce, marketing, customer experience and customer data solutions portfolio at SAP Hybris. He brings deep expertise in buyer behavior, and how businesses can leverage behavioral data to engage with customers most effectively across the customer journey.

Before joining SAP, he founded behavioural analytics company, SeeWhy, which was acquired by SAP in June 2014, serving first as CEO then as chief strategy officer. SeeWhy grew from an idea, which he patented, into a leader in its field with more than 4,000 customers deployed on its SaaS platform. Prior to SeeWhy, he held a series of leadership, product and marketing roles at HNC, Sybase and Business Objects.

Recognised as a leading industry expert on e-commerce, web analytics, and online buyer behavior, Charles also specializes in optimizing conversion across the customer buying experience and, in this regard, founded the Conversion Academy which he serves as chairman.

He is also a market analyst, blogger, commentator and contributor to e-commerce and analytics publications including Mashable, Forbes, ClickZ, Practical eCommerce, CustomerThink and BusinessWeek.